As an island nation, Ireland generates multi overseas trips and Irish people spend many nights abroad. This is complemented by business trips due to a strong export sector.

Irish travel agents are still very influential in the recommendation of hotels.  The challenge is to remain at the top of their pick list.

By maximising product appeal and building customer loyalty, PremHotel keep our partners ahead of the competition. We do so by building and maintaining top of mind awareness with both agents and consumers.